Logo Design
Log InStellar - Brand Building
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Covergirl Smoky Eye Kits
Covergirl wanted to bring an touch of prestige to their 2010 product offering at Walmart stores, so Stellar delivered this trio of get-the-look cosmetics kits. Leveraging the Covergirl theme of “easy, breezy, beautiful,” the kits were crafted around our concept of “easy as 1, 2, 3” makeup tips from their celebrity makeup artist, Molly Stern. The resulting designs hero the brand’s signature spokeswomen, and employ an elegant presentation of product to create a premium package.
Walmart introduced the kits in 100 stores this January, eliciting such a positive shopper response rate that they now plan to expand the line to 3,000 stores this summer.
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Edward Amato Promotionals
Building from our redesign of their identity, the new brand was extended through a variety of salon materials: stationery and gift cards, a customizable menu of services, signage, and a t-shirt.
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Dogma Ad Campaign
Dogma, a growing line of Baltimore-based pet boutiques, had a logo with character, a loyal following, and two store fronts, but little in the way of secondary branding elements. As a retail offering, they prioritize practicality over cute and provide a wide range of no-frills, high-quality pet foods and merchandise, with great emphasis on customer service. In late 2009, Dogma came to Stellar looking to expand their brand image and through a series of print advertisements.
The company’s tagline, “life, with your pet” became a concept cornerstone, and the resulting ads serve as a visual expression of that line. The ads reflect the warmth and friendliness of the in-store experience, and showcase Dogma as a solution to the everyday pet care needs.
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Hardwood Artisans Ad Campaign
This series of full and quarter page ads ran in national and regional publications to announce the new look of Hardwood Artisans. The campaign served to celebrate the recently rejuvinated HA brand, and remind clientele that the company focus was still on craftmanship, clean lines, sensual wood, and the enduring quality of their handmade furniture.
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GBTC Stationery Package
The rebranding of the Greater Baltimore Technology Council continues with this stationery package, comprised of business cards, letterhead, envelopes and mailing labels.
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GBTC TechNite "Six Degrees" Invitation
Building from our design of the event identity, the concept of six degrees is brought to life in the invitation for GBTC's TechNite 2006. The lively visuals elude to the action and energy of the evening, and helped to spur a healthy audience response rate.
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Baltimore Symphony Orchestra Soulful Symphony Brochures
Created for the Baltimore Symphony Orchestra (BSO), this brochure set celebrates the 2008-2009 Soulful Symphony Season held at their Meyerhoff and Strathmore locations. Reflecting the uplifting spirit of these programs, sweeping graphics pair with a rich, jewel-toned palette to convey the thrilling energy of gospel, soul, jazz and classical music offered at these special events.
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Grace Episcopal Day School Intro Brochure and Case Statement
While Grace already had a well-designed logo and viewbook, their brand needed a boost to stay competive in the educational landscape. In addition to a direct mail informational brochure, we reinvigorated the school newsletter, summer programs brochure, and created a series of custom postcards to keep Grace's offerings fresh in the minds of Washington D.C.-area parents.
It's always a pleasure to work with Grace, and we were delighted to be tapped to develop Grace's recent Capital Campaign logo, identity system, Case Statement, and Annual Giving collateral.
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Melba's Totes Collateral
When Melba's Totes came knocking, there was only the brainstorm of the company — they didn't even have a product. Stellar was there every step of the way: through strategic branding, logo development, character design, promotional materials, and creative input on the bags themselves.
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AIGA Baltimore Holiday Oasis Invitation
Tropical escape was the theme for AIGA Baltimore's holiday fundraising event, and Stellar collaborated with J.Kozak Creative (under the pseudonym "inkahoots!") to produce this pro-bono piece. Designed to do more than simply invite attendeees, the mailer also gifted recipients with several postcards for use in sending "Unseasonably Warm Holiday Greetings" to their own friends and familes.
Further proof that a great team makes all the difference, this invite was honored by Print Magazine's Regional Design Annual, How Magazine's Self Promotional Annual and AIGA LA's Annual Showcase.
